If you’re like many older women in the United States, you are often bombarded by images of beautiful mature women with perfect skin and makeup. Selecting the appropriate eye makeup for older women doesn’t have to be a painstaking process. With a little effort and research, older women can transform their appearance from frumpy to fabulous.

In fact, we have done all the research for you. All you need to do is read this article, buy products appropriate for your eye shape and skin color, and apply them correctly for a beautiful, youthful makeover.

Why Is Eye Makeup Challenging For Older Women?

Eye makeup for older women is challenging because many older women are not aware of the products to use or how to apply them properly. Older women will often style their makeup the same way as they did when they were younger. This can cause women to have an older appearance. As a result, older women often avoid using eye makeup altogether. Even worse, some women end up accidentally making themselves appear older by applying either the wrong products or applying their products incorrectly.


What Should Older Women Consider When Applying Eye Makeup?

One of the top issues with eye makeup for older women is that it doesn’t stay in place. This is due to the lack of elasticity in the eyelids and by not priming the eyelid correctly. Another issue with eye makeup for older women is that they apply the makeup improperly for their particular eye shape. In addition, older women tend to choose the wrong shades and types of eye makeup.

To choose the best eye makeup for older women, start by looking in the mirror. Pay close attention to the shape and size of your eyes. Are they hooded or deep-set? Are your eyelashes thick or thin, long or short? Think of your lower lashes and eyebrows as the frames for your eyes. Now that you know what you’re working with, it’s time to choose the products that work best for your skin tone and set of eyes.

Top 10 Eye Makeup For Older Women

1. BB Or CC Cream

woman applying bb cream

Older women should use beauty balm (BB) or color correction (CC) creams instead of heavy foundation before applying eye makeup. The decision about which type of cream to use is based on preference and specific skin problems. BB cream offers a variety of solutions in an all in one application while CC cream focuses specifically on color correction. BB cream not only primes the skin but also brightens, evens out skin tone, and protects from UV exposure. CC creams are lighter than BB creams and provide sheer coverage while also smoothing out skin tone. Our top-rated BB and CC creams include:

  • YSL Top Secrets BB Cream Skintone Perfector
  • Dior HydraLife BB Crème Broad Spectrum
  • Trish McEvoy Beauty Balm Instant Solutions
  • IT Your Skin But Better CC Cream
  • By Terry Cellularose CC Cream


2. Eyeshadow Primer

applying eyeshadow primer

Eyeshadow primer is a key component of eye makeup for older women. Primer helps your eye makeup stay in place all day and supports the upper eyelid. The result is a long-lasting, bright-eyed look. Higher-end primers add hyaluronic acid and collagen to increase moisture. Spread a thin layer of primer over your entire eyelid before applying eyeshadow. Our most recommend primers are:

  • Trish McEvoy Eyeshadow Primer
  • Urban Decay Eyeshadow Primer Potion
  • Murad Invisiblur Perfecting Shield
  • Lancome Hydro Glow Primer

3. Under-Eye Concealer

applying under-eye concealer

The delicate skin under the eyes is the thinnest skin on the body and therefore ages the fastest. Today’s under-eye concealers can help reduce the appearance of fine lines and wrinkles, provide antioxidants, and help increase collagen production. Under-eye concealer is thicker than traditional foundation and can hide dark circles and other unsightly imperfections. If you’re looking for a more radiant look, choose Nars Radiant Creamy Concealer. If under-eye redness is a concern, go with IT Bye Bye Redness Neutralizing Correcting Cream.

4. Eye Makeup Brushes

makeup and makeup brushes

Before choosing your eyeshadow, you will need to add quality eye makeup brushes to your arsenal. You can always expand your collection later, but you can’t go wrong with these four eye makeup brushes.

  • Concealer Brush - Concealer brushes are soft and synthetic and can be used for both concealing purposes and eye primer.
  • Eye Contour Brush - An eye contour brush has a tapered shape useful for blending shadow in the creases and corners of your eyes. For silky smooth perfection, try Bobbi Brown Eye Contour Brush.
  • Blending Brush - No woman should live without a blending brush! The eyeshadow blending brush picks up just the right amount of shadow and blends it perfectly. For a flawless finish, try the MAC127 Blending Brush.
  • Shader Brush - The shader brush is multipurpose and can be used for blending, lining, and smudging. Try Zoeva Luxe Shader Brush.

5. Eyeshadow Palette

eyeshadow palette

Many older women find eyeshadow palettes intimidating. However, once you learn the basics, you will apply your eyeshadow like a pro! Start with a small kit that has three to six color choices. Matte shadows work best for older women. Identify three shades in light, medium, and dark neutral colors.

First, apply the lightest shade all over the lid. Next, use the medium shade to shadow the socket line. Finally, apply the darkest shade just at the base of the lashes using a sweeping motion up and away until you reach the outer edge. To finish the process, add eyeliner and mascara. Our top recommended eyeshadow pallets are:

  • Look Fabulous Forever No Shimmer Eye Shade Trio
  • NYX Lid Lingerie Shadow Palette
  • Zoeva Matte Eyeshadow Palette
  • Kevyn Aucoin Essential Eyeshadow Set

6. Highlighter

highlighter palette

Highlighting your eyes makes them stand out and adds definition. Highlighters can improve your complexion, accent your features, and disguise aging skin. The trick is to not apply too much or use a product with a lot of shimmer. Add a scant amount of highlighter underneath the outer edges of the eyebrows. Ivory tones are most versatile. Our top highlighter picks are:

  • Bare Minerals Clear Radiance
  • Benefit Watt’s Up! Cream Highlighter
  • Laura Mercier Shimmer Bloc
  • Josie Maran Argan Enlightenment Illuminizer

7. Eye Liner

applying eyeliner

A common misconception among older women is that they should not use an eyeliner. The truth is, eyeliner not only helps draw attention to the eyes but also gives them a more structured shape.

Gel liners are best suited for mature eyes because of the bold pigment and long-lasting effects. They are also great for creating both thin and thick lines. Gel liners may be tricky to apply at first, but practice makes perfect! Eyeliner should be applied by holding the liner parallel to your eyelid while looking downward. Next, gently apply the liner in a sweeping motion across your lash line. To simplify the process, you can also press the liner tip into the lash line. Our most recommended gel liners are:

  • Trish McEvoy "Intense" Gel Eyeliner Pencil
  • Bobbi Brown Perfectly Defined Gel Eyeliner
  • Marc Jacobs Highliner Gel Eye Crayon
  • Urban Decay 24/7 Glide-On Pencil

8. Firming Eye Cream

woman applying cream

Firming eye creams are not just for applying at night. Apply during the day for a fresh, well-rested look. Gently pat the cream with your ring finger under the eye and over the cheekbone before or after applying makeup. Firming eye creams also help diminish the appearance of fine lines and wrinkles and give the eyes a more hydrated appearance. Our top eye cream picks are:

  • Ariane Poole’s Firming Cream Concentration for Eyes
  • Estee Lauder’s Late Night Eraser Brightening Eye Balm
  • Derma E Firming DMAE Eye Lift
  • Murad Renewing Eye Cream

9. Heated Eyelash Curler

woman applying mascara

Heated eyelash curlers are a new technology that older women should take full advantage of. They do not produce the same heat as a flat iron or curling iron, so you don’t have to be concerned about burning your skin. The process is simple. Apply your mascara as usual and then use the heated curler to curl your lashes upward. The result is truly an eye-opener! In addition, your eyelashes will appear fuller and longer. Our top heated eyelash curler picks are:

  • Chella Skin Care Heated Eyelash Curler
  • Blinc Heated Eyelash Curler
  • Panasonic Eyelash Curler
  • Laura Mercier Eyelash Curler

10. Eye-Brighteners

applying eye brighteners

The eyes are the first area on the face to show signs of aging. To give the eyes a much-needed lift without surgery, consider using an eye brightener. Eye-brightener should be applied using a technique known as the Triangle of Light. Apply the brightener in an upside-down triangular shape under each eye. Top rated eye brighteners include:

  • Trish McEvoy Instant Eye Lift
  • Benefit Eye Brightening Stick
  • Charlotte Tilbury Mini Miracle Eye Wand


Now that you’ve read our guide to eye makeup for older women, you are well on your way to a glamorous look straight out of Hollywood! You don't need to replace your entire makeup collection right away. You can start small by acquiring one product at a time to fill up your makeup bag. Before you run off to the mirror to try out new looks, remember to have fun and not to be afraid of change. Nothing a woman puts on her face is ever as beautiful as courage and confidence.

Pin It on Pinterest